How to Optimize The Video Format and Settings for Specific Devices

Do you want to optimize the video format and settings that your videos are encoded in for a specific device? Make no mistake there are benefits to that, and if you go about it the right way you could even significantly reduce the file size without any visible affect to its quality.

However you should be aware that it can be a bit tricky to optimize the video format and settings for specific devices.

“What is the Optimal Video Format and Settings?”

To put it simply the ‘optimal’ video format is the format that offers the best compression without affecting the quality of your video, and is compatible with your device. At the same time the optimal settings for your video will provide the highest quality of video playback that your device’s specifications allow for.

Based on that you should be starting to see that there are several factors you will need to take into account to find the optimal video format and settings for a given device:

• Hardware and software support

The format (or more specifically the video codec) that you use will require either hardware or software support for it to be viewed on your device. If the device uses software decoding to play the video it will requires a lot of processing power however – which is why hardware support is often preferable.

That is especially the case for high quality videos on mobile devices, as it would take a toll on your battery if the video does not use hardware acceleration.

• Video compression

Different video codecs vary in terms of the efficiency of their compression. Newer codecs tend to provide more efficient compression – sometimes by very significant margins.

As you can guess this needs to be viewed in tandem with the hardware and software support however. That is why in practice it normally boils down to a question of whether to use the widely-compatible H.264 codec, or if newer codec such as H.265 (HEVC) that is often not as widely-supported is an option.

• Device resolution

In general you will want your videos to be in as high a resolution as possible – unless your device resolution is lower than that. For example there is little point in watching 1080p Full HD video files on a display that is only 720p.

Keep in mind that higher resolution videos require a higher bitrate and have larger file sizes – so if your video is in a higher resolution than your device can display, you’re essentially just wasting storage space.

• Display aspect ratio

Alongside the resolution, the aspect ratio that the video in is also important and should be based on the aspect ratio it will be displayed in. Most devices nowadays use the standard 16:9 HD widescreen aspect ratio, however there are some exceptions to that.

• Video bitrate

While not technically based on your device, the video bitrate will be based on factors connected to it. To be more specific the video bitrate that you need to use will depend on the video’s resolution, frame rate, and the format that it is in.

Of all the factors this is one of the most important, as it will directly affect the file size of your videos and its quality as well.

As you can see you will need to know enough about your device if you want to truly optimize videos for it. Assuming you do however, actually optimizing the videos is relatively easy.

How to Optimize Videos

Based on the factors described above, you should be able to optimize your videos fairly easily. To be more specific you can take the following steps:

1. Resize the video

If necessary the first step you should take is to resize your video based on the resolution and aspect ratio that you need. Be particularly careful about the method that you use to resize the video, as it can affect its quality.

Ideally you should resize the video by using bicubic interpolation to resample it. On top of that if you’re changing the aspect ratio the best option would be to crop the video so that it isn’t distorted. For example you could look at the options to resize video in Movavi Video Converter.

1. Select the format

Based on the hardware and software support of your device for various codecs, you should be able to pick the one that provides the best compression. It should have software support at very least, but you may want to prioritize hardware support for mobile devices.

1. Set the bitrate

Having selected the format and resolution, you can proceed to determine the bitrate that is necessary. If you want you can play around with different settings and find an acceptable balance between the file size of the video and its quality.

That being said just remember that if the bitrate is too low you’ll start to see compression artifacts – which is far from ideal.

By the time you’re done your video should be optimized for the device that you want to play it on. That means that it will have the smallest file size, and (assuming an appropriate video bitrate was used) there should be no visible difference to its quality.

The good news is that having optimized a video for a device once, you can rinse and repeat the process using the same settings the next time you need to do it.

from Feedster https://www.feedster.com/technology/how-to-optimize-the-video-format-and-settings-for-specific-devices/

The Best Tips For Buying The Perfect Engagement Ring

Congratulations on this big step! Truly, it is not all the time that you get to meet someone you want to spend your whole life with. Only a few lucky people in this world get to experience that magical kind of love that makes them want a lifelong commitment.

Looking for the perfect engagement ring is no walk in the park. It can be both an exciting and overwhelming task at the same time. This is especially true because, with the wide array of options available to us, the conflict of choice brings us much trouble picking one ring out of the many potentially good choices.

Below is a list of some of the best tips for buying the perfect engagement ring. Continue reading to learn more about the ins and outs of the jewelry market and get ready to purchase a ring your sweetie will love!

Tip #1: Check Your Pocketbook

One of the very first things you should consider is your budget. Do you have enough savings? Consider this not just in your quest for buying the perfect engagement ring but also for the future ahead. Decide on a budget ahead of time and do not overspend. It’s easy to get distracted once you’re out shopping, so keep this number in mind at all times.

Tip #2: Scout Sales and Discounts

Let’s face it: Engagement rings are almost always pricey. With the economy today, people are always on the lookout for ways to save and be thrifty. Take advantage of sales and discounts so that you can save up the extra bucks for other expenses.

Do your research on the internet and keep an eye out for good deals. Try looking for engagement rings in large and trusted jewelry stores like Love & Promise Jewelry. Taking your time in this will guarantee success in the field of savings.

Tip #3: Consider Your Partner’s Style

Is your partner a fan of the classic, sophisticated, Audrey Hepburn style? Or is your beloved more hipster chic who likes standing out and going against the current?

If she is a fan of the former, consider a white gold or platinum band with a solitaire diamond for that, old-fashioned, classic look. Traditional engagement rings are simple and timeless — there’s a reason why they never go out of style.

On the other hand, if she is the latter, consider thinking out of the box and choose an engagement ring which speaks to her soul. Try looking for gold or pink gold ring bands and do not shy away from gemstones other than diamonds. Diamonds may be a woman’s best friend but for your unique partner, a sultry ruby or a fun opal may be a better option.

Tip #4: Demand Diamond Certification

It is no secret: Diamond rings, or engagement rings in general, are expensive. This makes them practically an investment. So to be safe, consider getting a diamond grading report issued by reliable gem authorities such as the Gemological Institute of America or the American Gem Society.

from Feedster https://www.feedster.com/fashion/the-best-tips-for-buying-the-perfect-engagement-ring/

How to Practice Self-Acceptance for Better Mental Health

For most people, accepting who they are doesn’t come naturally. It’s far too easy to criticize yourself as writers do so often. Listen, nobody wants to be seen as an egomaniac. Better to drag yourself down and show how cool you are by not giving yourself a break, right? Self-acceptance is crucial to mental health, though, and it takes some practice to learn it.

Why Is Self-Acceptance So Important, Anyway?

Self-acceptance reminds you that you are a valuable person just as you are. Without it, your happiness level plummets. You trust someone else’s thoughts, opinions, and decisions more than you do your own. So, you make choices that aren’t right for you. Yet, at the same time, you may feel resentful, because deep down, you know you’ve let them lead you the wrong way.

How to Practice It

The first thing you need to do to practice self-acceptance is simply to decide to do it. Don’t worry about whether you deserve to be accepted. That will come later. For now, just take the first steps, knowing that you’ll feel happier and more at peace when you do. So, how do you do it? Here are some tips to get you started.

Treat Yourself at Least as Well as You Treat Others

If you don’t accept yourself, you may be more afraid of being negative towards other people than to yourself. You feel if you’re kind to yourself, you’re being selfish. You think that it’s noble to put others ahead of you. But here’s something to think about: If your duty is to be kind to everyone, aren’t you a part of that group? Of course you are! So, stop criticizing yourself and do something nice for yourself for a change!

Keep Self-Deprecation Light-Hearted

Self-deprecating humor is some pretty funny stuff. You tell a story about some ridiculous thing you’ve done, and the room lights up with laughter. And, if you can see the humor in the situation, it can make you feel better. It also brings people together, especially if everyone can relate to your story.

Self-deprecation only becomes a problem if you start to believe too much of what you say. Perhaps you did do something weird or wrong. It doesn’t mean you’re a bad person or that you need to be put down for it. Also, if you’re going for a laugh, you’re probably exaggerating what really happened. Take it all with a grain of salt, and remember, in most cases, we’ve all been there.

Forgive Yourself

You aren’t the most beautiful person in the world. You aren’t the smartest. You’ve made mistakes. In other words, you’re like just about everybody else. Let go of the thought that you aren’t good enough. Forgive yourself for not being perfect. No one is, and you wouldn’t hold these things against someone else, would you?

That goes for not reaching your highest childhood ideals, too. Holding yourself to impossible dreams is not only unproductive, it can also make you miserable. So, forgive yourself for not doing what you set out to do. Accept yourself and your situation as it is now. That doesn’t mean you have to stop trying for a better life. It just means that you allow yourself to feel happy right now, right here, where you are in this moment.

Author Bio: 

Marie Miguel has been a writing and research expert for nearly a decade, covering a variety of health-related topics. Currently, she is contributing to the expansion and growth of a free online mental health resource with BetterHelp.com. Her interest and dedication to addressing stigmas associated with mental health specifically targets subjects related to anxiety and depression.

from Feedster https://www.feedster.com/health-and-wellness/how-to-practice-self-acceptance-for-better-mental-health/

6 Email Marketing Updates to Take Note of This Year

Emails are the best bet when it comes to engaging with the audience on a one-to-one basis. Not to mention, it drives higher ROI as opposed to other marketing campaigns.

Nonetheless, with new changes such as GDPR sweeping the industry, alongside the other changes in happening in the digital marketing space, emails will have an altogether different avatar this year.

Here, I have listed five latest trends in the email marketing space that you need to take note of to bring your email marketing campaigns up to speed.

 

#1. GDPR Affecting Global Email Marketing Performance

Since GDPR’s implementation, the average open rates and click-through-rates of emails have gone down. That said, email’s performance hasn’t dropped per se. It’s a reminder to businesses that they need to keep updating their email list to maintain high-quality permission-based lists. Having a permission-based list makes sure that you have only those subscribers who genuinely want to connect with you, which in turn, helps build stronger brand-customer relationships.

#2. Double Opt-In to Build Quality List 

Double opt-in in emails is not that common. But then, the fact is,  it helps build a quality list in the long run. Though it calls for an extra-step from the user’s end, it ensures your email subscription list comprises only of those users who want to engage with you.

And given that subscribers want to engage with you, double opt-in helps you create more personalized and targeted campaigns.

 

#3.  Coming Together of Emails and Videos  

2019 will see the rise of embedded videos in emails. So far email marketing software providers haven’t been serious about inserting videos into emails.

However, with the market looking to cash in on future innovations, email service providers have no choice but offer tools that are required by the market. The best part?  Marketers will be able to offer a more extensive variety of content. Businesses interested in creating interactive email campaigns will be seen using videos in their emails in more significant numbers.

Regardless of the benefits of video-embedded emails, businesses need to consider the audience needs beforehand and what is important to them.  You could also seek the help of top email marketing companies to help you create top-tier content for your email campaigns.  Sure, you might not get it right the first time, but you could use the lessons learned to offer better email experience the next time.

 

#4. Pre-headers for Mobile

Including Pre-headers in your emails will make sure that your email stands out in the Mobile inbox. Yes, with more than half of the emails getting opened on mobile devices, and with mobile inboxes swelling over with 100+ emails every day, smart pre-headers could prove to be a sure-fire way to capture the audience’s attention.

 

#5. Build On Your Personal Connections

If you are conscientiously building your email list, your database will consist of only those who are interested in your products or services. These people, in many ways, trust your brand and would be more than happy to hear more from you.

This year as well, you need to build on this personal connection via segmentation. Use big data to segment your audiences based on the customer type and the kind of content you have been using to interact.

 

#6. Automated Emails Can Be Dicey

As it turns out, automated emails help you onboard clients without much fuzz. However, the fact is, not all computerized emails work alike. It’s because some automated emails come across as spammy, which might cause negative repercussions for your company.

Automated emails may look like genuine emails in the beginning, but then, regular use of them will make them look cheap and inauthentic. For the uninitiated, automated emails are considered illegal to a degree in Canada. According to Canada’s Anti-Spam Legislation it’s a violation to send an email to a person unless the person has consented to receive it.

So, instead of sending spammy emails, invest in a content strategy that makes people interested in your brand and blog and, in turn, subscribes to your emails.

Email marketing tends to deliver solid returns. But then, you need to make sure that your email messages are looked at and not overlooked. For this, you need to keep an eye on the results consistently and more importantly, be aware of trends and, most importantly, focus on engaging your customers.

 

Author Bio: This is Jennifer Warren, a Content Crafter for GoodFirms – a review and research platform for mobile app development, web development companies and more. The company publishes research report on a time to time basis, the latest one is on Email Marketing.

from Feedster https://www.feedster.com/email-marketing/6-email-marketing-updates-to-take-note-of-this-year/

Brian Gefter: Why Creativity and Thick Skin Can Make You a Successful Entrepreneur

In 2008, Brian Gefter had a thought. Together with colleague Michael Satsky, Gefter wanted to give the New York City nightlife scene a boost of internationalism.

New York City is maybe one of the best cities on the globe for any nightlife darling. Gefter saw, however, that the main thing lacking from the scene was diversity, so every single dance floor didn’t feel… so New York City.. There was no flavor, no sentiment of being globally appealing in the NYC nightlife scene at that time.

Thus, the primary cycle of Provocateur was conceived. Opening its entryways in 2009 in the vibrant Meatpacking District of Manhattan, Provocateur was one of the first to land in front of the approaching electronic music blast — offering both an exclusive bistro right alongside your traditional nightclub that felt more like Ibiza than New York, Provocateur established itself as a nightlife powerhouse that everyone knew and talked about– a tough accomplishment to attain in the nightlife business.

“One of the primary concerns of distinction was that we would open with an electronic music program and it would not take in Dubai as it did in NYC.” Brian said in a 2015 meeting with Hotelier Middle East before the opening of Provocateur Dubai. “Provocateur is unique in that it is eclectic in its taste in music and ambiance. This, particularly, is the exact reason that Provocateur can attract the most interesting and creative clients from every artistic industry including the world of fashion, music, media, finance, and business. We keep the attention of our patrons by varying their experience every time they walk into the club with their family and friends.”

 

Brian Gefter and Mike Satsky Continue

Brian Gefter would proceed to open two other Provocateur areas, the aforementioned club in Dubai and another in Rio de Janeiro which are both still open today. Furthermore, Provocateur turned into a springboard for Gefter to open up Eye-Def Media, the organizational arm of Provocateur that intended to recount stories through dazzling visuals and through planning events for clients like Coca Cola and Dom Perignon.

Using its group of abnormally creative and intensely intelligent operators, Eye-Def Media gives customers the sentiment of openness that brings reach and achievement, and provides a feeling of power and success. Eye Def offers administrations such as website development as well as commercial shooting capabilities and high-level every management services. A long way from simply in vogue, Eye-Def Media is in front of the trend, a trademark that goes back to the early, dynamic long stretches of Provocateur New York.

 

Brian Gefter is most definitely the brain behind many different locations on the worldwide nightlife scene including his first hotel venture with Mike that has become the center of life on South Beack, Miami called The Plymouth. His excellent taste and eye for unique and creative design is met with astonishment and excitement from people of all walks of life, making the Eye-Def and Provocateur brands discernable from their rivals.

“We work today exactly as when we began — with basic, smart strategies, similar methodology, and an identical amount of consideration regarding administration and accommodation,” Gefter proceeded in the Hotelier Middle East meeting. This attention to detail has been the foundation of achievement that adds to the progressing ventures at Eye-Def media just as different organizations possessed or counseled on by Gefter.

In a focused, fast paced, and competitive service and nightlife industry, it’s indispensable to have a forward-achieving vision that can recognize which patterns merit keeping and recycling. In 2009, when Provocateur previously opened its entryways, the dynamic electronic music development had scarcely achieved early stages and was not gaining traction with the public — yet Brian Gefter didn’t allow this to debilitate and slow him down. Rather, he decided to push on ahead with his original vision and ended up on top..

Now, after a decade, the electronic music scene has emphatically detonated. The impact of electronic music can be felt in flipping through the arrangement of star-studded clients who use Eye-Def Media. In reality, Brian Gefter can be credited as a nightlife and entertainment pioneer, who could see the patterns and trends that laid before the industry and stayed his course and eventually would benefit from them in enormous ways.

from Feedster https://www.feedster.com/successful-entrepreneurs-stories/brian-gefter-why-creativity-and-thick-skin-can-make-you-a-successful-entrepreneur/

5 Best Home-Based Business Ideas For Women

Whether you are a homemaker looking to generate some income in your spare time or a working professional looking to make extra money, a small home-based start-up can help you achieve both. Nevertheless, starting up a business around the job and other household obligations is not that easy. That’s why we have created a list of 5 best business ideas that can be started pretty quickly, without much of an investment. Moreover, they also can be grown into a full-time career based on your goals.

#1 Freelance Writing

Freelance writing is a very popular home-based business for many. That is because it is easy to begin and there is minimal investment. Moreover, you can work in our own space without having to relocate anywhere. There are numerous types of writing, such as copy writing, blogger, content writing and more that you can opt for. You just need to be skilled enough to put your thoughts into words on the topic you are writing. Writing is an art and it can be learned only by practising more.

#2 Photography

If you love shooting, then photography can help you earn some handsome money. You just need to buy a decent camera to turn your hobby into a part-time business. Use By Discount Codes vouchers and deals while buying your photography equipment to get them at very reasonable prices. Consider taking small events like birthdays and engagements initially, and then later you can expand it to the wedding and other big events. You can also sell your photos on stock image websites like Shutterstock.

#3 Tutoring Classes

If you have a sufficient space at home, then you can invite students at your place and conduct tuition classes. You can take computer classes, academic tutoring, SAT classes and even language classes through which you can teach English to foreign people. You can also recruit other tutors and take more teaching classes to grow your business. Nowadays, advanced technology has enabled us to take tuitions online via video conferencing, so you can reach more students. Online tutoring saves time and offers more flexibility over traditional methods.

#4 Social Media Marketing

Social media marketing is an ideal business if you love posting and sharing on social media networks, such as Facebook, Instagram, Twitter and Pinterest. Being a social media marketing expert, you can build social media plans and then run social media campaigns for companies and enterprises. Alongside producing social media posts, you may also need to monitor their accounts and interact with their prospects.

#5 Graphic Designing

Do you love designing? Then why not think of venturing into the graphic designing domain and turn your passion into a business? Establish your portfolio by promoting your work on social media profiles, and once you become  a person of rapport, the orders will start pouring in. This is one of the best home-based businesses for everybody with skills and a creative mind.

The home-based business ideas for women are not just limited to these five, but there are many more that can be built full-time or part-time. One of the best parts of running the business is, you are the boss, so you can work how much you want.

from Feedster https://www.feedster.com/online-business/5-best-home-based-business-ideas-for-women/

Window Replacement Toronto: How Long Does It Take

Now that you are ready to do your home renovations, you are probably wondering how long it will take for your window replacement project. This involves a great many details from measuring your windows, to choosing windows style and the installation process.

The following will give you a guideline as to how to determine how long it will take for window replacement Toronto.

Choosing the Windows and Placing the Order for your Window Replacement

The first thing you need to do to replace windows is to decide what type of windows materials you want to use, as well as what style of windows. Once you have narrowed down your choices, either you or your contractor will need to find the measurements. This will help you to determine if you need standard size or custom designed windows.

Once you have chosen what windows you want and gathered the measurements, you can then place your order. Typically, it takes around 4 to 8 weeks for a standard order. However, if you are getting custom designed windows, it could take an additional two or more weeks to receive your order. Your contractor or windows supplier will keep you updated and let you know when your windows have arrived and are ready for installation.

Removal of Current Windows

Unless there are any problems, it should not take long to remove your old windows before window replacement. The average time to replace a standard window is about half an hour. This means that depending on how many windows you need to be replaced, it should take one or two days for the installment process. For example, if you are replacing thirty windows, it would take about 15 hours, or 2 days, of labor to complete the process.

If there are any problems with removing your current windows, or if there are structural issues that need to be addressed, this can add some time to the time needed for window replacement.

Factor in Time for Any Adjustments Needed for Window Replacement

If you are having any custom designed windows installed, there will be more time needed for your window replacement. This would be the case if you were switching from a standard size window to a picture window or converting your windows to bay or bow windows. However, this will not lengthen the process as great deal, unless there is major construction needed. A reputable windows company should be able to install custom windows fairly quickly but if you have a number of custom windows, it might add an extra day or two the overall process.

Testing the New Windows

A professional windows installer will not deem the job complete until each and every window passes a series of tests to ensure that they have been properly installed. This includes testing to see if they can open and close without any issues as well as ensuring that all the locks function properly. As well, they will check to see if there are no gaps or crack in the window frames to ensure that they are properly insulated. Once your windows have passed these tests, the window replacement project will be completed.

If you keep all of these factors in mind, you should be able to successfully determine how long it will take for your window replacement. Contact your local windows company to get started today.

from Feedster https://www.feedster.com/house-and-home/window-replacement-toronto-how-long-does-it-take/

How to Relieve Stress by Organizing Your Workday

You rush into the office every day, determined to whittle down that stack of virtual paperwork, get more conversions, and impress everybody in the process. You’re on a mission to succeed. But somehow, all your good intentions get swept away in the chaos of your day.

The pressure builds until it feels like you can’t take it another minute. The good news is that it doesn’t have to be that way. With a little organization, you can stay on track, get more done, and feel a lot less stressed in the process.

Start with Your Surroundings

It’s hard to get it together when your environment is a chaotic mess. In fact, clutter is a huge source of stress and anxiety, both at home and in the workplace. It can make you feel overburdened, overwhelmed and incapable of getting anything done.

So, start your day by getting everything neat. Unless you’re working in a paperless office, get those papers together and make them look organized. Get rid of any items you don’t really need or enjoy having at your desk. Straighten things on the desk and in the room so everything looks clear and comfortable.

Make a Plan for the Day

Without a plan, you tend to get pushed around by every little thing or person that comes along. You feel so stressed you’re thinking of talking to a counselor at BetterHelp. Good idea. That can help you learn to deal with work pressure in healthier ways.

In the meantime, get serious about taking control of your day. Start with the main goal for the day. What is your overriding purpose today? Then, break down that big goal into smaller mini-goals. Make an actual list and check off the items as you complete them.

Be Flexible within Your Plan

Now, you can’t always control every part of your workday. Your boss might come in and demand that you change course in midstream. Even if you’re self-employed, jobs might come up that you feel you have no choice but to take. So, what can you do?

Keep your plan in mind and go back to it whenever you can. At the same time, be flexible in the order you do things. If something absolutely needs to be done that makes your plan obsolete, it’s okay. Just make a new plan and follow the same system of writing down the mini-goals and checking them off as completed.

What If the Plan Keeps Changing All Day Long?

A bit of change is a good thing. It keeps you excited and on your toes. But too much change makes your day a chaotic mess. What can you do to maintain order in your little universe? One of the most important work skills you’ll ever have is the ability to set limits and boundaries. Know when to say no, and then just say it.

Organizing your workday is a big job in itself. You have to organize not only the physical environment but the workload as well. Yet, when you make an organization a part of your daily routine, you can streamline the process to cut your stress level down to a minimum. When you do, you’ll feel healthier, happier, and much more relaxed

from Feedster https://www.feedster.com/health-and-wellness/how-to-relieve-stress-by-organizing-your-workday/

Creating a Marketing Strategy for Social Media

In order to properly promote an event, a person or a brand, you need to master the art of SMM and use all the tools available for this. Otherwise, how will you let mankind understand that there is something interesting and cool that they are not aware of? In this article, we will try to figure out how to do social media marketing strategy and plan for the promotion of anything.

First, figure out what we are dealing with

In order to make plans for the future, it is necessary to understand what is happening with the object we are promoting. Suppose this is some kind of clothing brand. You need to understand how famous and relevant it is now, who buys these clothes and the level of customers’ satisfaction.

What success this brand has had since its inception and until now, and what are the disadvantages and failures in its promotion. All this and much more needs to be considered to create a solid foundation from which we will build on the construction of our social media plan for the future. After all, if you do not take into account all the details at the start and make mistakes, then the whole campaign can go to pieces without even starting.

Understand who your target audience is

To understand how to make people buy our brand things, we need to understand who our customer is. We need to draw our ideal representative of the target audience and imagine what it really needs. It can be anyone, students in Australia, old people in Russia, or rich people in India. Please note that this should not be just a general outline with blurry characteristics but a detailed, clear image of a person who wants and can buy brand things in your store.

What does he look like? How old is he? What are his job and salary? What are his interests and how does he spend his free time? What are his problems? Does he have a family and what is he thinking about? What would he like and dream about? What does he save money for?

The more detailed your ideal buyer will be, the clearer you will be able to build your strategy and send your “call” to buy things to the right audience. Find a similar person in social networks, read their posts, see what they live and what their usual day looks like. Live their day and try to understand at what point and why he might want to buy your things.

Define your campaign mission

How do you want to promote this or that product? Why do you need people to know this product, try it and want to buy it? What is your global goal and why should it be interesting to you and the buyer? Here again, you need to answer a lot of questions and get very specific answers on which you will build your campaign. And while you are answering them, you can buy Assignment that can help you with formulating your campaign mission.

Consider that you define your dream that can only be achieved through the promotion of your chosen brand. What drives a brand to make its products and give them to people? Why does brand need it and what does it want to convey? Once you know the answers to all these questions, you can be confident in the strength of your plan.

Determine your success rates

To understand that your brand promotion campaign has achieved success, you need to understand what parameters it will be visible. For example, is brand promotion successful if it has 10,000 people subscribed to it? Or maybe 100,000? In these cases, you can answer yes and no. It all depends on what goal was set when writing the SMM strategy and media plan.

If it is a social media strategy for essay writing service, it is a pretty good indicator. But if this is a Hollywood actor whose films are watched by the whole world, this is a pretty bad result. Because you need to determine your own success rates. Let it be the number of purchases over a certain period of time, the amount of money earned, the number of buyers or visitors to the store, the total turnover of the company. Anything, any parameter that can be tracked over time.

Create engaging and high-quality content and track activity

As soon as you outline a certain path that you are going to follow, you should start creating content. This content must be of high quality and must attract a potential client to perform some kind of action. Go to the site, buy a product, tell friends, put a barking, turn on a reminder, participate in the competition. By the way, contests are a great thing for those who cannot afford to buy expensive goods, but they can try to win it.

For example, students. They can’t always afford expensive goods but they always want to look good. They can not always buy branded sneakers but can find something on site that offers essay writing for students. If you do not want a potential client to spend money on assignment help and not on the purchase of your brand’s items, give him the opportunity to receive something as a gift and thus tell others about your brand.

Check out the rules for attracting subscribers on different platforms and what kind of content you are expected to see in each of the social networks where you want to promote your brand. Also, buy or use free promotion tools and keep track of all possible activity parameters regarding your publications.

The more information you can gather, the better you can customize your interaction with customers and attract them. Do not forget to update your SMM approach because everything will become obsolete with time and the old tricks do not work as effectively.

 

 

from Feedster https://www.feedster.com/social-media/creating-a-marketing-strategy-for-social-media/

Five Tips to Ensure Your Trip to Lake Tahoe Is Fun and Relaxing

No other lake is quite as alluring as Lake Tahoe. Located in the Sierra Nevada, it boasts gorgeous surrounding views and plenty to do. A few of the fun things to do at Lake Tahoe include:

• Go on a sightseeing tour or a dinner cruise
• Take to the trails on horseback
• Soak up the sun on the beach
• Participate in some water sports
• Dine in an upscale restaurant
• And much more!

There’s no doubt that there are plenty of opportunities for you and your family to relax and have fun, but some of the responsibility lies with you. Your trip will only be as fun and relaxing as you make it!

Whether you have been to Lake Tahoe before, or you’re planning your first visit, these tips will ensure your trip is a success.

Know Where You’re Going

If you’ve never been to Lake Tahoe, it’s important to know where you’re going. Even if you have been there before, you can still get lost!

A GPS system is a must for finding your hotel and area attractions, but an interactive map can help too. You can use it to map out your adventures. That way, you aren’t wasting time in the car driving back and forth between various destinations.

Remember That the Lake Is Located in the Mountains

One of the most appealing features of the lake is the fact that it is located in the mountains. That provides visitors with gorgeous vistas and pictures that look like postcards. However, the mountain setting means more than just a beautiful view.

The lake is located over 6,000 feet above sea level, which means your body is going to be affected. High altitudes affect your body in ways that include:

• Heart rate and respiratory rate can increase
• An increase in the amount of red blood cells
• Low humidity, dry air, and an increased respiratory rate can cause dehydration
• Blood flow to the brain, heart, and lungs is increased

Some people experience physical symptoms, like nausea and nose bleeds. Fortunately, as your body adjusts, symptoms are likely to subside.

Don’t forget that the effects of alcohol are greater in the mountains! Less drink goes a lot further, so plan accordingly, which includes making sure you have a designated driver if you do decide to drink.

Pack for Chilly Temperatures

When you imagine a lake vacation, you probably think about packing tank tops, shorts, and swimming suits. It’s true that it can get quite warm during the afternoon, but when the sun goes down, things can get chilly fast.

It doesn’t matter what time of year you’re visiting the lake, you should always bring some warmer clothes. That includes at least one sweatshirt and a pair of pants. A throw blanket is nice to have too, especially if you have a deck or will be spending time on the sand in the evening.

Keep an Eye on Forest Fires

Forest fires in California and Nevada are a big deal. It is important to follow all wildfire safety tips to make sure you don’t contribute to the problem.

Unfortunately, a forest fire can completely ruin your vacation. Things change quickly, so simply keeping an eye on the news or checking online usually isn’t enough. Before you head out the door, call your hotel and ask them if any fires are likely to affect your stay. They will have the most up-to-date information.

Protect Yourself from the Sun

It is always important to protect your skin, but it is especially important at higher altitudes because there is less of the earth’s atmosphere to protect you from the rays of the sun.

You probably know to wear sunscreen, but do you know the right way to wear it? In order for sunscreen to be effective, you should apply it 30 minutes before you head out into the sun. It should still be applied on overcast days, because you can still get burnt, and it should be applied at least every 2 hours.

There are many other sunburn prevention tips you can follow that include:

• Wear a wide brimmed hat
• Wear protective clothing
• Wear UV blocking sunglasses
• Stay in the shade between 10:00am and 4:00pm

No other experience compares to a vacation at Lake Tahoe. Make sure your trip is positive in every way by planning your activities and accommodations carefully, but don’t forget about the tips on this list. These are the tips that are easy to overlook, but they can make or break your vacation!

from Feedster https://www.feedster.com/travel/five-tips-to-ensure-your-trip-to-lake-tahoe-is-fun-and-relaxing/

Tips for Developing a Mobile Content Strategy

Creating a great mobile app using leading-edge development tools is important for your business. In fact, it’s not really an option for businesses who want to remain competitive and stay at the forefront of their client’s minds.

“Having a mobile app for your business is becoming so important in an age where 95 percent of Americans own a mobile device,” writes one Buildfire guest blogger. Buildfire is a leading provider of tools and app development solutions.

With that being said, having a mobile app and mobile strategy extends well beyond the development phase.

As with your website and social media, you’re going to have to create a mobile content strategy in most cases, especially if you’re monetizing your app through a subscription-based model.

The following are some tips and things to keep in mind to help you develop an effective, innovative and sustainable mobile content strategy.

Rely on Analytics

Before you even start developing your mobile app or your general mobile strategy, you should be relying heavily on data and analytics. This continues to hold true as you build out your mobile content strategy.

Using analytics is going to guide how you contact app users, and what you’re providing them in terms of content.

For example, maybe your analytics show that your users aren’t enabling push notifications, so this is obviously going to have a big impact on your entire mobile strategy including your content strategy.

If you don’t use analytics, you’re going to be trying to push content on users that they don’t find relevant or engaging and that’s very likely to lead to an app uninstall.

Also, if you’re not using analytics to drive strategy, you aren’t going to be able to personalize content. It’s going to be generic, and that’s another reason people are more likely to uninstall.

Know Your Limitations

There are going to be unavoidable limitations when it comes to mobile app content. Rather than trying to ignore them or work past them, recognize them early on as you’re building your content strategy. Work them into your strategy.

When you know the limitations, you can use them to develop writing and copy rules. That can then make the content creation process more systematic, which is great from a strategy perspective.

Mobile Content Optimization

Along with thinking specifically about personalizing content to your audience, it’s going to have to be generally optimized for the mobile format. You’re not going to be able to take your web content strategy and simply move it to mobile.

You’re going to have to be providing shorter, more easily digestible content that’s going to be visually appealing on a mobile device. You’re not going to be using the long-form content you rely on for SEO purposes on the web but yet you have to retain that sense of value from the longer content.

You’re also going to have to align your content delivery with the visual elements in a very specific way. For example, how will you use buttons, fonts, and calls-to-action in a mobile-friendly way? How will you integrate images in a way that’s visually appealing and also emphasizes the overall message you want the content to convey?

Your goal with mobile content is to make it as easy as possible for the end user.

Concentrate On Usability

You don’t just want to shorten your content as much as possible—your goal needs to be usability above all else. Mobile users are on-the-go, and they’re only going to give your content a quick bit of attention. Make it highly relevant and personalized, but also extremely useful.

In line with this idea is the importance of writing as you speak. This is good on all fronts when it comes to modern, digital content strategies but especially on mobile. Go back through all of your content and see how it sounds out loud. This will let you know where you might be able to cut things out or make content more concise.

You want to always be testing out different usability factors and the ways you’re presenting content. Look at it across screens and collect and rely on data at all times to refine your content strategy as you go.

Finally, be careful of user-generated content. Users tend to like the opportunity to share and read content from other users but as part of your content strategy make sure you have parameters and checks in place for how users can add and share their own content. You have to think about this in terms of not only content left within your app, but also reviews on the App Store. You can’t do much to control this, but do use that feedback as part of your strategy to continue building and improving your content.

from Feedster https://www.feedster.com/online-business/tips-for-developing-a-mobile-content-strategy/

4 Full-Proof Tips for Launching a Successful Online Store in 2019

Starting an online store is a complicated process that’s made up out of hundreds of decisions you need to get right.

And while there are plenty of opportunities, merely opening up a store doesn’t guarantee results. In fact, although thousands of new stores open up each week, only a small percentage of them are able to enter the marketplace and become profitable.

Luckily, even if you’re a complete beginner starting your first online business, there are plugins to grow your sales rapidly that can make the entire process much easier and increase your odds of succeeding.

By using the right tools and knowing where to focus your attention, it’s possible to enter even the most competitive markets and carve out space for your online store.

To get you started on the right path, here are four tips you should consider that are sure to make your efforts much more likely to pay off.

Build an App for Your Ecommerce Store

No store owner that wants to have any chance of success online can afford to ignore its mobile audience – with the majority of all online traffic now coming from mobile devices, this is the segment of shoppers that will ultimately dictate whether a store is successful or not.

And while having a website with responsive web design is a good start, most sites already have it, and that’s not enough for ecommerce stores that want to provide the best possible experience to their mobile users.

The solution? Develop a mobile app for your store.

An app provides unique opportunities for broadening your reach, increasing sales, and gaining another platform to engage and nurture your leads.

Ecommerce has completely revolutionized how people shop, with retail stores being rapidly replaced by online stores that allow users to get everything they need with just a few clicks of a button, from the comfort of their own home.

The next step of the evolution is not even having to turn on your computer, and shopping using your smartphone wherever you might be – at home, on a bus, or whenever you have a free moment.

If the user experience of your mobile users isn’t seamless and feels unnatural, they won’t stick around because today, there are plenty of stores ready to step in if you fail to deliver.

Since mobile is the main growth driver of the U.S. digital audiences, with desktop becoming a “secondary touch point,” your best bet is to develop a mobile app that will give you new opportunities to enhance the experience of your shoppers and provide a customized experience that’s tailor-made for convenience on a mobile device.

And the good news is, developing an app doesn’t have to be a complicated process.

There are many tools that allow you to convert your website to a mobile app without the need for advanced coding experience. You can create a custom app that’s on-brand with your store and make it an extension that offers your visitors added functionality and hassle-free shopping experience.

You could even use the app to develop customized loyalty programs based on transaction histories, send reminders of abandoned carts, and make sure that your users are always aware of special promotions.

Offer Multiple Payment Options

One of the worst things you could do as an online store owner is to limit people’s ability to buy from you. It’s hard enough to get leads to your site, so when some of them decide they want to buy something, you better be sure that you offer their preferred payment method and that checkout goes as smoothly as possible.

Obviously, you won’t be able to keep up with every new e-wallet service that pops up, but at the same time, if you’re just offering payment by credit card, it’s likely you’re leaving a big chunk of potential profits on the table.

A good motto to follow is that paying for your products should be the easiest step in your customer’s journey, so you should research and monitor the types of payment methods that are popular among your target audience and take steps to add them to your site.

But how many payment methods should you have?

Well, although having every single one available is humanly impossible, don’t be afraid to add as many as you think might be necessary to satisfy the large majority of your users.

Adding credit card payments are a given, but you should also have PayPal, Square, and Google Wallet for mobile users, just to name a few. If possible, you should also strongly consider cash on delivery option – many users are still hesitant about paying online, so you might be able to increase sales if you allow paying upon receiving the items.

In the end, the specific options that you decide to go with should be selected based on what your users prefer because that’s the only thing that really determines your bottom line.

Consider the Best Shipping Options

Shoppers dread having to wait for their orders to arrive – it’s no accident that the big online retail shops such as Amazon place such high importance on offering same day delivery and try to cut down the time it takes to ship to a minimum.

Therefore, if you want to have any chance of competing in your market, you need to have an ecommerce shipping fulfillment system that gets the products out of your warehouse as quickly as possible after they have been ordered.

You should also consider the different needs of your shoppers – some of them will want the item delivered as quickly as possible, while others may want a cheaper or free shipping option, even if that means they have to wait a little longer.

In other words, you should have more than one shipping option, and make sure that the shipping is as affordable and efficient as possible. In fact, you might even consider increasing product prices by a little if that helps to offer free shipping, although that should be decided on an individual basis.

There are a few shipping payment plans that you could offer, and each of them provides its own benefits. Let’s explore them.

• Real-Time Shipping Quotes. If you want to be transparent and clear about the shipping costs with your audience, real-time shipping quotes allow you to provide custom pricing based on a number of factors such as shipping location and the size of the package. The drawback is that customers won’t know the price of the shipping until they go through the checkout, which may deter some buyers.
• Fixed Shipping Price. Another popular model used by many online stores is the fixed shipping price approach. This approach works well if you don’t have a large variety of product sizes and don’t ship to remote international locations – just come up with a shipping price that’s not cutting into your profits while still being fair to the prospects and you’re set to go.
• Free Shipping. If you’re able to offer free shipping while still offering competitive prices of your products, you can gain a huge advantage over the competitors and significantly increase your conversion rate. For this approach to work, you need to have good profit margins on your products, because free shipping will cut into them, but if you can remain profitable while reasonably pricing your products, you may become quickly see yourself become the go-to online store in your niche.

Be Ready to Answer Customer Questions

Success online in 2019 and beyond will be all about providing top-quality customer service to your target audience, and that includes attentive and quick support that’s able to answer all questions and offer helpful solutions immediately.

The good news is, there are solutions that can make the task easier – using technology, you can optimize a lot of customer support tasks and reduce the manual responsibilities of responding to queries. Tools like knowledge base software help provide quality assistance to your audience and make sure that no question is left unanswered.

With knowledge base software, you can create an information hub that allows users to get answers to common questions and learn more about the technical side of using your products.

Having a knowledge base will also allow your team to focus more time on unique support cases, and if you integrate your knowledge base tool with apps like Slack, you can enhance communication between support staff and other employees to find a real-time solution to any unique problem that the support staff can’t handle on their own.

 

from Feedster https://www.feedster.com/business/4-full-proof-tips-for-launching-a-successful-online-store-in-2019/

Top 5 Practical Tips for Professional Women

There’s no doubt about it – life gets busy for most women.

After all, trying to balance work, home, family, and friends isn’t always easy. Throw fertility treatments into the mix and your schedule can get flat out chaotic.

No matter what type of fertility process you’re going through, the time commitment is often that of a part-time job. Creating an ideal timetable for things like bloodwork, finding egg donors (if needed), travel, and phone calls with nursing staff isn’t a simple task.

Hopefully, these five practical tips will help you manage your work life and fertility treatment more smoothly.

Tip 1: Determine How Much Time You’ll Actually Need

Let’s face it: most patients at your fertility clinic have jobs.

Nurses within this field are used to helping women work around their schedules and are masters in understanding how much time an individual treatment process will take.

Take advantage of their knowledge and find out everything you need to know about what’s to come – specifically, how much time the various stages will take. When you have an idea of what to expect with your IUI or IVF cycle, you can better plan your time off of work accordingly.

While flexibility will still be key, things will feel much less stressful if you go into the process with clear expectations.

Tip 2: Try to Be Open with Your Boss About What’s Going On

While it’s true not every boss will be sympathetic to your circumstances, many will be courteous if you’re honest about what’s going on.

There’s certainly no pressure to give them all the intimate details – and you should never say more than you’re comfortable with – but offering an honest explanation can certainly win you a little more understanding when it comes to a potentially erratic schedule, and any discomfort you may experience while undergoing treatment.

Also, you should have a clear plan in mind regarding your schedule and necessary time off before you approach them.

Tip 3: Invest in Some Comfortable Clothing

This may sound like a strange tip, but investing in some loose, comfortable clothing can be helpful during an IVF treatment.

When taking the various medications needed to prepare your body for egg retrieval, you’ll more than likely experience a fair amount of swelling and bloating throughout your abdomen. Having some good wardrobe choices will cut down your discomfort and keep you focused on the tasks at hand.

Tip 4: Avoid Unnecessary Obligations

Trying to maintain a full-time job while undergoing fertility treatments is enough of a leach on your schedule – why add anything else to the mix?

Even if they seem like low-key relaxing options, be wary of how much you’re putting on your plate. A week-long vacation may seem nice, but it’s simply not ideal when you’re in the middle of an IVF cycle.

Allow yourself to say no and be picky about what you’re taking on.

Tip 5: Say Yes to Self-Care

While it may not be the time to try and plan a big party or take on a huge new promotion at work, it’s essential to carve out some moments for yourself.

Self-care during IVF will be one of the best things you can do.

No matter what fertility treatment you’re going through, all of them can take a large emotional and physical toll. By taking a few moments here and there, you’ll provide your body with the gentle relaxation it needs for a successful outcome.

Say yes to a pedicure or massage, curl up with a good book, and even grab a glass of wine – do whatever it is that’ll make you feel a little bit more at ease throughout the process.

Finding Fertility Success as a Professional Woman

We’re lucky to live in an age where women have more professional opportunities than ever before.

However, this doesn’t mean they should have to put a family on the back burner, even when things like IUI or donor egg IVF are needed.

It all comes down to striking a balance amongst your obligations and having a good plan in place to provide the right environment for success. When all is said and done, the amount of time needed for these fertility treatments will be a small blip in time compared to the joyous results that await you on the other side.

from Feedster https://www.feedster.com/all/top-5-practical-tips-for-professional-women/

Insights into how consumers shop in 2019

The retail sector is a hugely lucrative and competitive market so it is vital that retailers understand how consumers shop in the modern landscape. Bricks and mortar retailers face pressure from the expanding ecommerce market which thrive without overheads including property and fewer staff costs – in fact, over 23,000 UK shops are expected to close over the next 12 months.

Online sales are becoming increasingly important to retailers – the proportion of online sales of the total amount spent by UK consumers hit a record high in November 2018. This was partly down to the ever-increasing popularity of Black Friday amongst UK shoppers, who spent over £7 billion during the sale in 2018. To underline the importance of ecommerce, online sales during Black Friday rose by almost 12% compared to the previous year whilst the amount spent in bricks and mortar stores dropped by around 4%.

Just as importantly, shoppers must be fully aware of how they can maximise their spending to ensure that they get the best value for money possible.

Some items are worth spending more time researching before taking the plunge and finally making a purchase. Electronic items usually come with a much higher price point, so it is understandable that consumers do more research when preparing to make a purchase than if they are simply adding to their wardrobe. Consumers also tend to only make these purchases once every couple of years, so it is only natural that they spend more time looking into offers to ensure they make the correct choice. In fact, research shows that shoppers are most likely to browse several websites when they are searching for electronics items than products in any other category. Similarly, only 25% of electronics purchases are impulse buys, compared to around a third of total online purchases.

What are the benefits of research?

Regardless of what product you’re searching for it is important to fully research the market. Price comparison websites are an invaluable tool that allow you to get a snapshot of the cost of a product across several websites and retailers, whilst also providing you with all the information you need about the product itself and delivery options so you can make an informed decision which suits your needs.

UK price comparison website Money Pug explains that the popularity of these money-saving platforms is part of a shift to promote consumer empowerment. Previously, shoppers had little flexibility or choice on where they purchased products or services from, an imbalance that has reversed in recent years. With a growing number of comparison platforms and services including collective switching sites and mobile apps, consumers have greater control than ever before to secure the perfect deal for their needs.

Browsing the market ensures that consumers have:

• More choice about products and pricing
• More information about products
• Information on delivery options
• Information on the availability of products

There is plenty of opportunity for consumers to secure better value for money as research shows that 60% of shoppers head straight for their favourite stores or websites rather than search engines or online price comparison marketplaces. This is a real missed opportunity for shoppers to make considerable savings on deals.

Consumer trends to be aware of

Even once shoppers have fully researched a specific product, they should ensure that they are aware of the range of money-saving tips that other consumers employ to secure the very best deals.

Regardless of how a shopper has arrived at the decision to purchase a specific product, it is worth checking whether there are discount vouchers or codes available for that retailer or supplier. The process of signing up to some of these offers is simple yet can be financially lucrative so it is well worth spending a few minutes checking before you finalise a purchase. Currently just a third of shoppers search for vouchers before they make a purchase. It may even be beneficial to hold off purchasing an item if the retailer regularly offers discounts to ensure the best possible saving.

Equipped with these tips and insights, consumers can ensure that they secure great value savings on a huge range of products and services.

from Feedster https://www.feedster.com/all/insights-into-how-consumers-shop-in-2019/

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How To Make Your Business Sustainable

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Making your business sustainable is something that every business owner should aim for. However, this then opens up the question as to how you achieve this in the first place. Also, you may have expected that small businesses would fail to make a difference. Well, I beg to differ and I will show you why I do believe that this is true. The concept of green technology and reducing your carbon footprint is hardly new. The main issue is how to adopt a new way of doing things that will improve the environment. Well, it’s easier than you think. So,

How To Make Your Business Sustainable
Ivan Serrano

from Feedster https://www.feedster.com/at-work/small-business/small-business-advice/how-to-make-your-business-sustainable/

How To Create More Content, Faster

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Creating content for marketing purposes is time-consuming. The actual length of time it takes will depend on the quality of the content you require. In saying that, there is also the potential for it taking too long and being over-thought. What helps is striking a balance between quality while also not using up a considerable amount of time. While this may sound implausible, I’ll give you three different tips that can help. It will lead to you getting the kind of content you seek without it taking an eternity. Content marketing is one of the most powerful ways in which

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Ivan Serrano

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Top 5 Examples of Body Art and Ornamentation That You Should Consider

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Tattoos and piercings are one of the ways to make a personal statement and achieve a look that you want for yourself. While not for everyone, many people find that these approaches singly or as part of a combination are to their liking. If you are wondering what sort of body art or ornamentation would be right for you, it pays to consult with the experts at Blacklinestudios.ca, a renowned Toronto tattoo shop. Here are some of the suggestions they are likely to recommend.   Ear Piercings Over the last several decades, ear piercings have gone from being something that

Top 5 Examples of Body Art and Ornamentation That You Should Consider
Ryan Yarbrough

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Resident Evil 2 Remake – A Classic Scary-survival Saga All Set to Dazzle You

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As soon as I heard about the release date of Resident Evil 2 remake, I have been impatiently waiting ever since. Introduced on 25th January 2019, this single-player survival horror classic is created by Capcom R&D Division 1 to wow the ardent fans of the series. The title offers a number of exciting features that remind me of the intense gameplay dynamics of the very first Resident Evil and the last, RE 7. It is a remake of the 1998 Resident Evil 2 allowing PlayStation 4, Windows, and Xbox One users to embark on a thrilling journey they never have

Resident Evil 2 Remake – A Classic Scary-survival Saga All Set to Dazzle You
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How To Use Facebook Retargeting To Grow Your Brand

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From a marketing perspective, Facebook is something that you should never ignore. The largest social media website in the world provides you with a number of opportunities to grow your brand. Of course, the fact you can do so in a targeted fashion is a bonus. However, at this time I would like to talk about one thing in particular – Facebook retargeting. When used in the right manner, there is no doubt that it can prove itself as a useful approach to growing your brand. How Good Is Retargeting? First, let me explain why retargeting is so good on

How To Use Facebook Retargeting To Grow Your Brand
Ivan Serrano

from Feedster https://www.feedster.com/at-work/sales-and-marketing/how-to-use-facebook-retargeting-to-grow-your-brand/

Why You Should Respect Your Customers’ Time When Sending Emails

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Email etiquette is not the kind of thing businesses should overlook. After all, you never have to look far to find reports of how people hate getting spam email. Also, they detest receiving something that’s too long-winded. But then, what’s the advantage of respecting each customer when sending them an email? It Reduces The Number Of Un-subscribers First, respecting the limited time your customer will spend reading your email is likely to lead to a reduction in the number of people that hit the unsubscribe button. This is a key element for all marketers. Remember, a bulging email list increases

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MRP Systems

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MRP or manufacturing resource planning or material requirement planning is a popular software system used in the manufacturing industry. This technology sets manufacturing applications apart from other types of business software on the market. MRP is a subset of enterprise resource planning or ERP software. The important functions of an MRP system include production forecasting, material costing, inventory control, procurement schedule, and process scheduling applications. Material costing is the core function of such a system. It will actually determine what is made and what is bought in your industrial organization. These systems are usually run on premise. A small shop

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3 Ways Amazon is Changing the World

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Amazon is a retail powerhouse, and the company is the world’s biggest retailer. If you want great prices and fast shipping, don’t look much further than Amazon. But there’s a lot more to the company than Prime, which offers you fast shipping. Whether you realize it or not, the company has been innovating in a lot of fields. But what is the company doing that has either already started changing the world or will change the world in the near-future? 1. Prime Air Prime Air is still on the retail side of the company’s business, but it will change the

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