2020 made its own adjustments and dropped offline sales far behind e-commerce. The coronavirus pandemic has shown that traditional sales tools are becoming a thing of the past.
Ecommerce: what to prepare for in 2021
2020 and the associated coronavirus pandemic have seriously undermined the position of offline business. Therefore, sales began to go online en masse.
But even after the quarantine restrictions are lifted, online sales are unlikely to return to their previous offline positions. During the quarantine period, many buyers appreciated the advantages of deliveries, the convenience of using online stores, and remote work. The very behavior of the buyer and the seller has changed radically.
According to the analysis of specialists, there are clear dynamics in the field of the e-commerce market all over the world. The pandemic has accelerated the development of electronic sales at times.
And if earlier analysts predicted a significant increase in the e-commerce segment only in 2024, then these forecasts have long been beaten by 2020. Hire ecommerce developer at Elogic to know more.
The rise of e-commerce in 2020 has been driven by a number of factors.
New shopper behavior
Months of isolation have attracted more shoppers to the internet. And most of them will continue to order goods online even after the quarantine has been lifted. Many shoppers are so used to online shopping that they continue to search the Internet for the best deals, skipping offline stores.
Remote work
After the end of the pandemic, many will remain working from home remotely. If earlier it was possible to visit an offline store on the way from work, then in the future the majority will make purchases online right from the workplace.
Ecommerce trends 2021
According to analyst research, 2021 will be the year of practical solutions. Let’s consider them in more detail.
- Moving to D2C
In 2021, businesses will move away from the usual concepts of B2B (from business to business) and B2C (from business to customer), and will take a new path – D2C (Direct-to-Consumer).
D2C is the manufacturer’s direct sales to the end consumer. This term means that the business will abandon intermediaries, that is, there will be no retailers and dealers.
The logic of this approach is very simple – no one knows the product better than the manufacturer. Therefore, the buyer should contact him. The absence of intermediaries ensures that the manufacturer fully controls all stages of interaction with the end customer – from attraction to purchase.
In confirmation of this, many large companies today refuse to cooperate even with marketplaces. For example, Nike refused to list products on the trading giants eBay and Amazon.
Video consultation
Due to restrictions caused by quarantine, a new trend has emerged in e-commerce – video consulting from offline stores. Some large equipment sellers are already used to this. And as practice proves, every third video consultation ends with a purchase.
Video consultation works very simply. The buyer visits the site, gets acquainted with the description and characteristics of the product. If he does not have enough data, he contacts the store’s consultant via video link. The consultant can conduct an excursion, show the product at work.
AR technologies
The main fear of users, especially beginners, when they decide to make an online purchase is how to guess the color, size, shape, etc. Modern technologies easily solve this problem.
AR technologies are exactly what became relevant during the pandemic and helped to increase sales. Thanks to this technology, the buyer can understand how the product will look in reality, and not only in a beautiful photo.
For example, some major clothing retailers have implemented technology for virtual fitting. This increased conversions by 10% and reduced buyers’ thinking time by about 15%.
But besides the fact that the buyer can see how the product will look in reality, he is attracted by the game format. AR technology will certainly live on in 2021.2021 will keep up with trends to make shopping even faster and more comfortable. Learn how to start a successful ecommerce business, because new technologies will completely close the questions related to users’ doubts about purchasing products online.
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