It seems that all the Instagram marketing strategies have been worked to death. You might find that your tactics are no longer as effective or you’re tired of seeing your competitors use the same methods as you.
It’s time to revitalize your marketing efforts with unique and creative marketing strategies. Here are five that might be unfamiliar to you, but that are highly effective.
1. Buy Instagram Followers
This may be a foreign concept to you since you’ve been told that gaining Instagram followers requires a lot of work and time. And it does. But you can get a head start by buying a few Instagram followers at the beginning and boosting your follower count.
Popularity on Instagram is really important. Instagram’s algorithm and potential followers usually look at your follower count before deciding if your brand is worthwhile. That’s where buying followers comes in handy.
If you’re going to buy IG followers from ViralRace, it’s essential that you do it right. First of all, there are many companies that sell fake followers or who want to scam you into buying a faulty product. After completing the purchase, you’ll suddenly have hundreds of spammy bots leaving bad comments and damaging your reputation.
You can avoid this by doing your research and finding a reputable company that sells real Instagram followers. You can get good engagement from these higher-quality followers and beef up your profile to make you look more popular.
Once you’ve gotten your head start, it’s important to dig in your heels and keep the engagement going. Buying followers is only a short-term solution. Creating real, strong engagement is the key to a long-term successful marketing strategy.
2. Partner with a Good Cause
Aligning your brand with a charity or good cause is a unique way to improve your brand’s reputation while boosting your marketing efforts. You can easily piggy-back off the popularity of the charity in order to gather more attention for your business. Plus, you get to feel great about helping others!
The key to growing your business by partnering with a charity is to choose one that complements your brand. For example, a food blogger might align with Feeding America by donating a portion of their affiliate sales to the cause. The two organizations are in similar niches and will likely have similar audiences.
Be tactful and genuine when partnering with a charity. Choose one that you really believe in and want to support. Put the charity first rather than your own gain, and you’ll win points for authenticity among your followers.
3. Promote Your Instagram Offline
It’s easy to stick with digital marketing strategies in order to boost your Instagram profile with features like Instagram Creator Studio. There are many opportunities to grow your online presence in this area, but don’t forget about opportunities to market in the real world.
Brick and mortar businesses can advertise their IG handles on a sign in their store. Many retailers offer a special discount to consumers who like their Instagram page or check in while at the location. They might also print their Instagram handle on a business card, menu, brochure, or poster.
If you own an online business, you’ll want to take a different approach. Since you don’t have a storefront, consider advertising around town. You could purchase advertising on a billboard, ask non-competitive storefronts to hang up a poster in their windows, or use picket signs on intersection corners.
All business owners can utilize word of mouth. When speaking with family, friends, acquaintances, or even strangers about your business, tell them about your Instagram account. Share your desires to extend your reach and ask if they’d be willing to help. You’ll be surprised at the response when you take the time to talk to real people.
4. Hide Your Hashtags
Hashtags are amazing tools on Instagram to make your content searchable and extend your reach. But they’re not always pretty. Here’s a clever trick that has helped many marketers improve the reach of their posts without making them look spammy or over promotional: They hide their hashtags inside a post or Story.
To hide hashtags in your newsfeed posts, write your photo caption, then enter down several spaces and insert your hashtags. You could put a few relevant hashtags in the caption if you want those to be visible, but the other 25+ hashtags can go down to the bottom.
In your Stories feed, you can hide hashtags behind stickers. Use hashtag stickers with all the relevant hashtags you want and shrink them down as small as you can get them. Then, use another sticker, such as an emoji or weather icon, to cover the hashtags. Simple, yet so effective.
5. Use IGTV
Adeel Shabir, content marketing executive at GigWorker says that he’s seen the most engagement out of posts. He reports that they get 38 percent higher engagement than other posts. “Videos are the fastest growing (or most popular) format on Instagram because it’s easy to watch a 1-minute video rather than reading an article or detailed post about health fitness,” he said to ShareThis.
For IG, there are many ways to incorporate video including short clips on your newsfeed and Instagram Stories, which can help you beat the Instagram algorithm. These are great strategies that are highly effective for creating engagement, but it’s important to also use IGTV.
IGTV is often a forgotten tab for business owners who don’t want to venture into the unfamiliar territory. Many account holders don’t understand how to operate the platform and therefore don’t attempt to use it for their marketing practices.
But once you dive into the world of video marketing inside Instagram’s clever IGTV platform, you’ll discover just how powerful your use of video can be.
Essentially, this section of the app allows you to create and share your own videos on your own channel. It’s basically YouTube for Instagram. Spreading your videos to your followers and potential followers is essentially the same as it is for your posts and Stories. You’ll need strong hashtags, high-quality content, and personalized interactions to gain the most attention.
IGTV is a different, but highly effective way to reach more people on the platform. With a strong campaign, you’ll find more followers and go deeper into your audience. It allows you to provide greater value and added investment to help your brand stand out.
from Feedster https://www.feedster.com/social-media-marketing/5-genius-instagram-marketing-strategies-you-havent-heard-of/
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