Employee Engagement Should Be the Goal of Every Entrepreneur

With a pandemic sweeping across the globe, the landscape of doing business has changed dramatically. For entrepreneurs alike, this has come with many challenges.

To start with, how can your business survive these challenging times? If you are a service company, you will probably have employees who are working from home. Are there any things you see changed after people shifted to a work-from-home setting?

Big chance that you have seen an effect on employee engagement. Many employees indicate that they feel less engaged with their work now they work from home.

How has working from home affected employee engagement?

Working from home creates a physical distance from your home. Many people do not see their colleagues face-to-face any more and have conference calls throughout the day.

As tempting as it may sound (for employees convenience is one of the benefits of this type of working), it does come with negative effects. People see the boundaries of work-life become even more blurry, challenging the way they perceive their work.

Besides that, many employees see their workloads increase and become more anxious as a result. In turn, this affects employee engagement in your business.

Combatting the lack of engagement

Many businesses are trying to boost the engagement. Have you already been in a special round coffee table? Did a bingo via Zoom? Had a special Friday-afternoon drink with the team virtually?

While some of these events indeed have a positive effect on engagement, this type of event setting does not work for every employee. Therefore, it is important to understand how your employees think about your business.

Getting the data

To be able to understand your employees, you need to get data. One effective way of doing so is having meetings with teams scheduled.

In these meetings, the team members can share their feelings on the projects, workload and things that changed for them since the pandemic.

There can be many things happening in the private life of people, and these should not be underestimated. This allows for a personal approach with direct actions you can follow-up on to improve the situation.

Dealing with a larger sample?

If you have too many teams to conduct this exercise, there are many tools out there that can help. Effectory.com is a good example of such a tool. The company provides several solutions, such as surveys and analytics.

Using these statistically backed surveys, you can create a good insight into how employees perceive the company and share their feelings.

The outcomes can then be analyzed across your organization, allowing you to compare different teams. This helps you to understand what works and what does not.

Besides the comparison within the company, it is also possible to look at industry benchmarks. With these benchmarks, you can see how your peers are doing and also learn from their improvement points and lessons learned.

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