Why would a 131-year-old soda company with $44 billion in international sales possibly want to partner with small, pre-revenue technology companies emerging from places far-flung from its Atlanta headquarters?
If the company is Coca-Cola (and it is), the answer is all about strategy. Coca-Cola has long looked to tap into technologies that will shape ev… Read the rest
from Feedster http://www.feedster.com/blog/coca-cola-has-built-a-commercialization-bridge-to-startups-worldwide/
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