In 2008, Brian Gefter had a thought. Together with colleague Michael Satsky, Gefter wanted to give the New York City nightlife scene a boost of internationalism.
New York City is maybe one of the best cities on the globe for any nightlife darling. Gefter saw, however, that the main thing lacking from the scene was diversity, so every single dance floor didn’t feel… so New York City.. There was no flavor, no sentiment of being globally appealing in the NYC nightlife scene at that time.
Thus, the primary cycle of Provocateur was conceived. Opening its entryways in 2009 in the vibrant Meatpacking District of Manhattan, Provocateur was one of the first to land in front of the approaching electronic music blast — offering both an exclusive bistro right alongside your traditional nightclub that felt more like Ibiza than New York, Provocateur established itself as a nightlife powerhouse that everyone knew and talked about– a tough accomplishment to attain in the nightlife business.
“One of the primary concerns of distinction was that we would open with an electronic music program and it would not take in Dubai as it did in NYC.” Brian said in a 2015 meeting with Hotelier Middle East before the opening of Provocateur Dubai. “Provocateur is unique in that it is eclectic in its taste in music and ambiance. This, particularly, is the exact reason that Provocateur can attract the most interesting and creative clients from every artistic industry including the world of fashion, music, media, finance, and business. We keep the attention of our patrons by varying their experience every time they walk into the club with their family and friends.”
Brian Gefter and Mike Satsky Continue
Brian Gefter would proceed to open two other Provocateur areas, the aforementioned club in Dubai and another in Rio de Janeiro which are both still open today. Furthermore, Provocateur turned into a springboard for Gefter to open up Eye-Def Media, the organizational arm of Provocateur that intended to recount stories through dazzling visuals and through planning events for clients like Coca Cola and Dom Perignon.
Using its group of abnormally creative and intensely intelligent operators, Eye-Def Media gives customers the sentiment of openness that brings reach and achievement, and provides a feeling of power and success. Eye Def offers administrations such as website development as well as commercial shooting capabilities and high-level every management services. A long way from simply in vogue, Eye-Def Media is in front of the trend, a trademark that goes back to the early, dynamic long stretches of Provocateur New York.
Brian Gefter is most definitely the brain behind many different locations on the worldwide nightlife scene including his first hotel venture with Mike that has become the center of life on South Beack, Miami called The Plymouth. His excellent taste and eye for unique and creative design is met with astonishment and excitement from people of all walks of life, making the Eye-Def and Provocateur brands discernable from their rivals.
“We work today exactly as when we began — with basic, smart strategies, similar methodology, and an identical amount of consideration regarding administration and accommodation,” Gefter proceeded in the Hotelier Middle East meeting. This attention to detail has been the foundation of achievement that adds to the progressing ventures at Eye-Def media just as different organizations possessed or counseled on by Gefter.
In a focused, fast paced, and competitive service and nightlife industry, it’s indispensable to have a forward-achieving vision that can recognize which patterns merit keeping and recycling. In 2009, when Provocateur previously opened its entryways, the dynamic electronic music development had scarcely achieved early stages and was not gaining traction with the public — yet Brian Gefter didn’t allow this to debilitate and slow him down. Rather, he decided to push on ahead with his original vision and ended up on top..
Now, after a decade, the electronic music scene has emphatically detonated. The impact of electronic music can be felt in flipping through the arrangement of star-studded clients who use Eye-Def Media. In reality, Brian Gefter can be credited as a nightlife and entertainment pioneer, who could see the patterns and trends that laid before the industry and stayed his course and eventually would benefit from them in enormous ways.
from Feedster https://www.feedster.com/successful-entrepreneurs-stories/brian-gefter-why-creativity-and-thick-skin-can-make-you-a-successful-entrepreneur/
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