Best Ways to Use Animation For Business

Modern internet users are very sophisticated and strive not only to find answers to their questions on the Internet. Also they want to combine search with entertainment.

It turns out that sites with some entertainment functions have some advantage over sites that do not have such functions.

Animation for web plays just an entertaining role, allowing visitors not only to follow the links on the pages but also enjoy the process itself. Visitors who are keen on animation tend to stay on sites longer, eventually leaning towards a very positive assessment of the site.

As a result, animation becomes an additional means of keeping visitors on the site.

Website design animation is a simple and engaging content format that does not require expensive production. Unlike regular videos. Animation helps to present information playfully. It helps to avoid the use of cumbersome text or statistics.

Brands use animation to quickly and humorously communicate a company’s value, service, or product. Let’s look at how small businesses can use this in their communication.

The reasons to use animation in marketing

Information provided in website animations format, regardless of complexity, in most cases will be understandable and accessible to almost any category of the viewer.

Also, these videos provide entertainment value and are usually quite short. This allows content like this to easily recruit a large number of shares – making animated videos a great tool for social media marketing.

High conversions

An important reason to use animation in marketing is high conversions. Compared to text, video, and animation conversion rates are significantly higher.

For example, the level of clicks on a link in videos and animations is 41% higher than the number of clicks on links in the text if was chosen the best animation format for websites.

Affordable prices

Another argument for using animation is cost. Today there are online tools for creating animated content. And only a PC is required to create animation.

It’s easy to understand

There are many online animation tools of various difficulty levels. Among them is Explee tool, suitable for creating animations in the format of a hand-drawn explanation. Also there is Kapwing – for stop motion animation.

Zimmer Twins can make educational flash animation using two twin characters. A graphic editor Crello is suitable for those who want to use ready-made animated templates for posts in social networks and ads.

As it can be seen in website animation examples, it not only makes it easier to present complex concepts – it makes your message 58% more memorable, according to UK-based marketing agency Workbrands in an animated video.

Animation grabs the user’s attention in a split second and gets your message across 60,000 times faster than text.

It’s entertaining and fun

The advertised object is intangible. The second reason is already more significant. Not every business produces its product or has impressive trade pavilions, production sites. Many services cannot be presentedvisually either.

This applies to intelligent services, Internet services, multimedia services, startups, small industries, unfinished construction projects, and many others. Animation allows to schematically visualize what needs to be conveyed to the target audience.

Your brand makes a lasting and memorable impression

The style of a company or brand is closely related to animation. This is not a common case, but it also happens. A company can use animation in everything from posting on social media to product labeling.

In this case, the animated video will very well fit into the general concept of the company or brand.

An animated video is a great choice for any company. In some cases, it allows you to save a lot, in others – to stand out positively and emphasize your style.

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