Carlomaderno , an online retail company, has managed to do something few other companies could. They grew their consumer base and increased customer satisfaction in the midst of a global pandemic.
This company, which was founded in 2020, sells jackets and designer shoes for men and women. According to their website their shipping is free and they deliver to almost every country in the world. We wanted to find out what the secret to their success is, so we spoke to some people at Carlo Maderno.
They said trust played an important role in their success. It was important that customers knew that they could trust them and that they would get exactly what they ordered.
Online security
It is evident from carlomaderno.com that secure checkout is displayed at variou touch points. This means that credit card security is a top priority – and, customer support in case of any concerns, is clearly communicated as a matter of assurance.
What you see is what you get
“We’ve all heard stories of people who ordered things through the mail and when they got it they were disappointed because it looked nothing like the item in the picture. That’s why we make sure that what you see is what you get. And if you’re not happy with your order, you can just send it back within 14 days for an exchange or a refund. We even have a 30 day warranty for in case something goes wrong,” a Carlo Maderno employee said.
We had a look at their website and everything worked perfectly. There is a huge variety of shoes to choose from and some very well-known brands like Air Jordan, Yeezy, Nike, and Adidas. On the order form there is a very long list of countries to choose from. We filled in a few countries to see if it would make a difference to the shipping cost, but it didn’t. The shipping remained free. Then we looked at the payment options and saw that they accept all major debit and credit cards (Visa, MasterCard, and American Express).
A great offer is a must
We also liked it that the company has a presence on Facebook and Instagram. That way one can stay updated with things happening at Carlo Maderno. They even have a YouTube video with tips for keeping your website relevant.
But while trust is important (CarloMaderno scored quite well on Trustpilot) that couldn’t be the only reason that this relatively new company is such a huge success for the domain carlomaderno.com. Nobody wants to buy products from scam websites or ones with fake reviews. Albeit that card providers assure refunds and consumer protection, the time lost in claiming it back is a convenience for consumers. This is where a site like carlomaderno.com shows strong leadership in the industry: with authentic reviews from various countries, indeed it inspires consumer trust.
“Yes, it’s true, trust is not the only secret to our success. Apart from good customer service you must also have a great offer. All our items are very affordable and usually much cheaper than in a physical store,” an employee said.
That made sense. The company was also very transparent. They have their telephone number, email address, physical address, and operating hours on their website.
So the things that make Carlo Maderno rise above the rest seem to be trust, good service, and a good deal. And a guarantee and a warranty. But is that all? We wanted to know more, so we delved a bit deeper with our questions.
Go the extra mile
“I think another thing that makes our company so successful is that we ship to most countries in the world. We really do our best to get your parcel to you wherever you are. That’s not always the case with other companies. They just say they can’t ship to that country and that’s it. I’d say we go the extra mile, so to speak. And of course it’s a big plus that we don’t charge anything for shipping. That’s where a lot of companies take you for a ride. They advertise the shoes or whichever product for a reasonable price, but then they add shipping and suddenly it’s not such a good deal anymore. And at the end of the day we all want a good deal.”
That is a very good point. It is becoming quite clear why this young company is wiping the floor with some other online retailers. They know the value of repeat purchases and the power of word-of-mouth. Keep your customer happy and they will continue supporting you and telling their friends and family about you. And that is how you grow your consumer base and increase customer satisfaction.
from Feedster https://www.feedster.com/business/the-carlomaderno-brand-talks-about-online-consumer-trust/
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