It is a fact that the PDF file format is the most reliable tool for sharing files. It is a tool that ensures your file formatting is retained when transferring documents from one device to another. This is possible because PDF files have a way of retaining formatting data.
Some file formats require particular programs to be able to display on the screen. This means they won’t be able to open if they are opened on devices that don’t have appropriate programs.
Pros of using PDFs on your website
There are several reasons why you should use PDFs on your website. It is an effective content marketing strategy that allows easy and quick sharing of files.
Pros
- Easy to send links as email attachments: It doesn’t matter whether you have a team of sales reps sending emails or setting up lead-generation emails, it is much easier to send links to a PDF build on your website
- Uses content that’s designed for your website: In case you are using templates, reports, or white papers, you are guaranteed that nothing will interfere during the transfer process
- PDFs can easily be downloaded and still retain their formatting
- PDFs housed on a website can be designed in a way that they can be searched by anyone
4 Tips for Optimizing Your PDFs for Web Use
If you have decided to use PDFs on your website and would want them to be easily searched, then you will have to find a way of optimizing the PDFs for user experience.
- Select the file name carefully
It is important to ensure that the content and keywords you are targeting reflect the file name when using the original source to create the PDF. You should also try to optimize the title and include a proper description that is reflective of the document title.
- Save as optimized PDF
If you already have an Acrobat installed on your computer, then the best way to optimize a PDF for your website is to make use of Acrobat’s in-built functionality. This is a very simple process that should take a few minutes. All you have to do is open the document, click “file”, select “Save As” and choose the “Optimized PDF” option.
- Compress the PDF file
In case you don’t have Acrobat, the best option is to compress your PDF with the help of online tools. This is a simple, free and effective way of minimizing the size of a PDF file. You can edit the PDF file at the same time. Reducing the size of PDF will make it easy to send as an email attachment.
- Set compression to the minimum size
Another alternative is to change Acrobat settings in order to create the smallest PDF file size.
In a nutshell, optimizing a PDF allows you to easily share it over the internet. However, you need a good PDF password protector such as Adobe Acrobat to secure your documents.
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