How To Use Instagram Stories for Marketing Purposes

If you ask any marketing specialist, they will all tell you that without great Instagram stories, as part of your social media strategy, you are definitely heading the wrong way. And if you thought Instagram users were not interested in brands and business stories, think again: they are more popular than those from regular profiles. Here is a little help so you can get started rapidly.

What is the main goal of marketing Instagram stories?

Marketing is the tool that companies use to be seen and heard. There is simply no better place to do that, in today’s world, then through Instagram. It is the most viewed social media in the world, with over two billion members opening their app, on a daily basis. Therefore, there is no other media that can provide you with such a large visibility, at once, daily.

To promote your products or services and to diffuse a message, you will share the information by creating what is called an Instagram story. What you have to know, is that the quality of the posts on Instagram is very high, even for regular individuals. Therefore, you cannot afford to just create a story that won’t look professional. But don’t worry, this is the modern world of the internet, and so, there are solutions to all problems, at the reach of a click. By using Instastories, you will only have to be creative. The rest will be provided to you by this wonderful app. You will be surprised by the beauty of the stories you will create by yourself, but mostly, you will deliver your message and promote what you sell, in a way that will attract the viewers.

Interact with Your Audience

One of the most important elements that companies are looking for today, are positive comments, that can show the quality of their products and services. It serves the purpose of convincing other potential customers to move on to the buying phase, which is what all companies are looking for. Instagram is the social media on which users interact the most with the posts. Therefore, you can grab a lot of attention, if you manage to get good comments.

This also helps you to better understand your audience, their needs, and what they expect from you. It also means that you have to listen to them. Otherwise, you will just keep heading down, on the wrong side of the road, and you may end-up losing more followers than gaining some. Start with the idea that you don’t know what people want. Place your product and let users tell you how to market it. In other words: Find your inner “Bill Gates!”

Don’t hesitate to interact with them. However, make sure that it doesn’t become too personal. Your goal should be to attain 10,000 followers. At that point, you will be offered swipe-up links from Instagram, which will bring you even more traffic, and mostly, in an easy fashion.

Give New Life to Your Other Web Marketing Tools

You don’t have to reinvent the wheel. We assume you already know that. But sometimes, you don’t even have to create new marketing material. You simply have to recycle the ones you already created on other media. For example, you can go through your blog and choose one element from the latest ones, to use in your Instagram stories. It’s great because it saves you time, but most of all, it revitalizes all your marketing chain. By clicking on your stories, people can be redirected to the blog on your website, thus creating more traffic. The end result will be that you should increase your sale, and the Google search engine should be more prone to add you to its first selections, next time people look for similar products, thanks to the added traffic on your site.

You can do the same for all of your videos, photos and texts which can be found on the internet. You have a YouTube account? Select parts of your videos to place as teasers inside your Instagram stories, and invite your viewers to access the full content on your YouTube account. It’s easy, today, to give new life to your marketing online. You just have to send followers from one media to another, by having each one pointing to the previous.

Use Instagram Stories as a Constant Reminder

The beauty of the internet is also its weakness. The fact that you get access to such a wide audience, also means that your competitors do so, as well. Therefore, you can never sleep on this world. You have to feed it, so that your clients and potential ones, never forget that you exist. It is probably the hardest part. Not because you have to take the time to create posts, but because it has to be interesting at all times. If you start sharing futile images and texts, your followers will quickly leave you, and most probably, will never come back.

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